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Newsletter n. 21

Territorial marketing: the real estate market in the cities of Ancona, Trento and Udine

The attractiveness of a territory, explained as the capacity to attract flows of people and capital, is a strategic asset for the development and the management of cities. In fact, attractiveness defines the competitiveness of the environments, concerning different areas in a transversal way. Therefore, understanding the many and varied dynamics that affect our cities becomes fundamental for policy makers, stakeholders, entrepreneurs and investors (national and international), especially in a context such as the Italian one in which, in 2016, foreign investments reached € 29 billion (+ 50% compared to 2015).

Certainly, the urban dimension is the main factor to be considered while understanding our Country System. In this scenario, in which the «micro» defines the «macro», it becomes essential to know characteristics, assets and peculiarities of secondary cities – identified in medium-sized municipalities.

This NL compares 3 secondary cities for which we propose the I2I Nomisma score: a synthetic index of the attractiveness of the territories which is built starting from a database of over 250 micro-indicators describing 8 domains of analysis (Environment, Socio-Economic Conditions and Education, Businesses and Credit, Real Estate Market, Public Administration and Justice, Population, Services (allocations and expenditure), Tourism).

Download here the Snapshot #2 – Secondary Cities

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