{"id":70710,"date":"2026-05-08T11:15:07","date_gmt":"2026-05-08T09:15:07","guid":{"rendered":"https:\/\/www.investinitalyrealestate.com\/property\/distretto-121\/"},"modified":"2026-05-11T16:54:50","modified_gmt":"2026-05-11T14:54:50","slug":"distretto-121","status":"publish","type":"immobile","link":"https:\/\/www.investinitalyrealestate.com\/en\/property\/distretto-121\/","title":{"rendered":"Genoa (GE) \u2013 District 121"},"author":3457,"featured_media":70541,"template":"","tags":[],"provincia":[83],"comune":[156],"stato_occupazionale":[],"stato_manutentivo":[],"tipologia":[510,42,1507,295,272,270,350,1511,1509,1508],"rischio":[],"metodo_vendita":[1319],"progetto":[],"acf":{"bando_attivo":false,"trattativa_diretta":false,"metodo_vendita":1319,"link_metodo_vendita":"","inizio_bando":null,"scadenza_bando":null,"dettaglio_scadenze":null,"anno_di_aggiudicazione":"","aggiudicazione_bando":null,"valore_cessione":"","aggiudicatario_bando":"","nazione_aggiudicatario_bando":"","base_dasta_bando":"","note_base_dasta_bando":"","esito_ultimo_bando":"","bando_note":"","bando_altre_note":"","contatto_immobile":70577,"rischio":false,"proprieta":23912,"attivo":true,"auth_pubblicazione":73616,"venduto":false,"id_immobile":"GE043","tipologia":[42,510,270,272,350,1507,1511,1509,1508,295],"superficie_territoriale":45660,"slp_totale":45660,"gla_totale":"","stato_occupazionale":false,"stato_manutentivo":false,"anno_costruzione":"","numero_unita_immobiliari":"","classe_energetica":"","dettaglio_piani":[{"denominazione_piano":"Food Cohort Sub\u2011district  ","superficie_piano":"\u224812.000"},{"denominazione_piano":"Atelier Sub\u2011district  ","superficie_piano":"\u224813.600"},{"denominazione_piano":"Harmony Sub\u2011district  ","superficie_piano":"\u22484.284"},{"denominazione_piano":"Immersive Sub\u2011district  ","superficie_piano":"\u2248 2.860"},{"denominazione_piano":"Parking  ","superficie_piano":"\u22484.000"},{"denominazione_piano":"Urban Reforestation","superficie_piano":"\u22488.916"}],"contratti":"","dati_catastali":"Not a single property but a project.","provincia":83,"comune":156,"indirizzo":"piccapietra, portoria, pammatone","numero_civico":"","cap":"","coordinate_gps":{"address":"Portoria, Genova, GE, Italia","lat":44.4075396,"lng":8.935609699999999,"zoom":14,"place_id":"ChIJu9CPAOhD0xIRD4z-EzJaFnw","name":"Portoria","city":"Genova","state":"Liguria","state_short":"GE","country":"Italia","country_short":"IT"},"descrizione_breve":"From a territorial marketing perspective, the pilot project introduces an innovative model of urban regeneration based on a new identity\u2011driven district in the heart of the city, conceived as a tool for enhancing and interpreting the local context. It is not an area defined by the Municipal Urban Plan (PUC), nor an urban\u2011planning perimeter, but a functional ecosystem that brings together activities, spaces, and flows under a shared vision. In consolidated central areas, the loss of competitiveness stems not only from economic factors but also from the progressive fragmentation of the urban offer, the dispersion of identity, and the weakening of the city\u2019s value proposition. The district reassembles this mosaic by creating perceptual continuity, a shared narrative, and a more legible and attractive experience for residents, visitors, and investors.","descrizione_analitica":"The project regenerates the central area by transforming it into an integrated district of relationships and functions, structured into three identity\u2011driven sub\u2011districts. The <strong>Food Court<\/strong> enhances food as a social infrastructure through high\u2011quality gastronomy and shared spaces that generate attractiveness. The <strong>Atelier <\/strong>offers evolved, non\u2011standardised retail across Piccapietra, Pammatone and Galleria Mazzini, bringing craftsmanship and circular\u2011fashion practices back to the forefront. The <strong>Harmony<\/strong> area, at the former Pammatone Hospital and the Albini\u2013Helg galleries, reinterprets Genoa\u2019s tradition of care in a contemporary key, offering services for wellness, nutrition, green housing and support for vulnerable groups, ensuring safety through attentive spatial management.\r\n\r\nThree transversal dimensions support these thematic areas<strong>. Light Design<\/strong> interprets the city\u2019s nocturnal architecture, emphasising volumes and pathways to improve orientation and spatial legibility. The <strong>Immersive<\/strong> dimension overlays digital layers onto the physical environment between Portoria and Piccapietra, integrating AI, virtual reality, technology showrooms and work\u2011life\u2011balance facilities such as nurseries and remote\u2011working environments; here, gaming becomes a social and community\u2011building club. Finally, <strong>Urban Reforestation<\/strong> acts as a strategic infrastructure to mitigate heat\u2011island effects and improve environmental quality in line with European policies. Together, these elements transform a heterogeneous area into an attractive, permeable place enriched with innovative services.","galleria_foto":[70543,70545,70547,70549,70551],"pianta_principale":70574,"galleria_planimetrie":70576,"video":"","info_territoriali":"<p style=\"text-align: left;\">The project is located in a central area of the city with significant untapped potential. The area is well served, accessible, equipped with parking facilities, and characterized by a valuable historical and artistic\u2011cultural heritage; however, it currently displays a heterogeneous functional mix and lacks a clear identity. It is also poorly lit in the evening. The main points of interest nearby include Piazza De Ferrari, the Carlo Felice Theatre, the Ligustica Academy of Fine Arts, the Monumental Complex of the SS. Annunziata di Portoria, and Piazza Corvetto, as well as several palazzi of the Rolli system (Palazzo Spinola\u2011Celesia, Palazzo Giacomo Spinola, and Palazzo Clemente della Rovere), the San Camillo Tower, and the Church of Santa Croce e San Camillo de Lellis.<\/p>","etichetta_teaser":"","teaser":null,"etichetta_information_memorandum":"","information_memorandum":null,"categorie_allegati_dataroom":null,"allegati":null,"tavola_prg":70228,"immobile_bozza_accetto_1":"no","immobile_bozza_accetto_2":"no","immobile_bozza_accetto_3":"no","dichiarazione_interesse_culturale_agli_atti":"si","procedura_verifica_interesse_culturale_avviata":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genoa (GE) \u2013 District 121 - ICE - Italian Trade Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investinitalyrealestate.com\/en\/property\/distretto-121\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genoa (GE) \u2013 District 121 - 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