The Italian Trade Agency – ITA (Foreign Direct Investment Office and ITA Berlin), as part of the Invest in Italy project (ITA, Invitalia Agency, Ministry of Foreign, Ministry of Enterprises and Made in Italy), will participate for the year 2026 at the International Hospitality Investment Forum (IHIF) in Berlin from the 23rd of March to 25th of March. This is an important annual initiative, dedicated to the seasonal real estate, and in particular reserved to present the possibilities of investment in the hotel and hospitality sector to international investors.
The participation has now reached its ninth year and is a valuable tool to promote in the the “Spazio Italia” (Gartenlounge 1) the portfolio of Italian opportunities and to highlight the collaboration between the public and private sector in the hospitality industry, very important for the Country as Italy remains attractive for foreign investments in the hospitality sector, thanks to its popularity as a tourist destination.
ITA organised its participation in the fair in collaboration with AICA – “Confindustria” Hotels, with which it built over the years a solid relationship with complementary roles from a system perspective. The Italian institutional presence will take place on an area of about 50 square meters with an open space, in which there are lounges, which allowed meetings between Italian operators and potential visiting investors. ITA Berlin along with the Berlin FDI Desk will be at the event as the head of the initiative. Invitalia, project partner, will be at the fair with a summary of the Italian offer, in line with the characteristics of the initiative.
Don’t miss at 10:00 – 10:45 (Schoneberg I,II,III) the round table “Destination Spotlight: Italy” to discover Italy’s booming hotel market: a key European growth hub attracting international brands and investors, energized by tourism growth and recent Olympic success, offering unmatched opportunities for expansion. From 12:00 exploring opportunities in emerging and high-growth hospitality destinations will be the theme of “Investing in destinations: Building partnerships for growth” as well.
