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Cannes: e-commerce big players at MAPIC 2018

Posted: 26 September 2018

The 24th edition of MAPIC, to be held at the Palais des Festivals in Cannes from 14 to 16 November, will cover the theme “Transforming reality: physical sales into the digital age”.

The e-commerce numbers such as Amazon, Vente-privée entertainment, and Zalando will be present for the first time.

Today, e-commerce represents the 8.8% of total sales in Western Europe ($ 336.5 billion) and the 14.7% in Asia Pacific ($ 9.254 billion). It is a constantly evolving market that generates new sales dynamics.