Italy maintains its third-place global ranking in 2024, according to the Anholt-Ipsos Nation Brand Index. The Nation Brands Index measures a country’s image and reputation globally across six categories: Export, Governance, Culture, People, Tourism, Investment, and Immigration. Italy’s ranking will be sixteenth out of 146 in 2025, up three spots from 2024 (The European House Ambrosetti – Global Attractiveness Index). According to UNCTAD, a permanent United Nations body established in 1964 that promotes the integration of developing countries into the world economy, FDI stocks in Italy will reach $493.5 billion by 2024 (up from $458.9 billion in 2022). Announced greenfield projects increased by $38.8 billion ($28.4 billion in 2023), and around 40,500 new jobs are expected – FDI Markets -, the best performance since 2003.
According to Nomisma’s overview of the Italian real estate market (data from the second quarter of July 2025), after the downturn in 2022/2023, the Italian real estate market appears set to resume an upward trajectory starting in 2024-2025. Indeed, rents continue to perform well, especially relative to values (2023, +2.8%; 2024, +4.6%).
The corporate investment market also recovered in the first quarter of 2025, reaching €2.7 billion, primarily in alternative assets (hotels and residential) and high-quality office properties.
