In recent years, the city of Milan has become an important tourist destination. In addition to the business component, Milan is increasingly seen as a leisure destination, with good growth prospects.
The turnout peaks (in terms of arrivals and nights) are recorded in conjunction with the numerous salons.
In this context, a report by Colliers International analyzed the new trend linked to short rents realized using the AirBNB platform, whose market share is close to 10%.
In 2017, 1.3 million overnight stays were recorded, with an increase of 36% compared to 2016, and with an average cost per room of € 89 per night.