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Geimex and CRAI develop the Leader Price banner in Italy

Posted: 24 August 2016

Geimex and CRAI, an Italian food retailer, have signed a memorandum of understanding to develop together the Leader Price banner in Italy.

The agreement aims at creating a joint company between CRAI and Geimex, which will expand the Leader Price banner in Italy through a franchise provided by Geimex.

The first openings of the discount brand sales points may take place in the first half 2017.